Obergine blog

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How to create evergreen content?

What is evergreen content?

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The word evergreen reminds me of a pinecone tree which stays fresh and green all year around. That is exactly what evergreen content is about – content that is relevant and in demand for long time (I wouldn’t dare to say forever as nothing is forever, right?). For example, the London Tube Map is unlikely to change and will be used until we no longer need to take the London Underground. 

Read the full blog post here. 

Filed under evergreen evergreen content content marketing topical content how to create evergreen content evergreen content vs. topical content benefit of evergreen content evergreen content for SEO

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The world needs more challenger brands

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Silver tongued and fleet of foot, these agile scamps typify all that is great and good about the modern age of digital, commerce and quite often, digital commerce. 

Whilst many of our household names have been relegated to the role of the Fisher King, unwilling or unable to react to a changing environment, challenger brands fight day in and day out to avoid this same cruel fate… Read the full blog post here. 

Filed under branding challenger brand Brewdog why we need more challenger brands digital marketing

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Better Content for your Marketing

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Content marketing is currently held as a must-do for promoters of companies and brands. 

This trend has emerged in the wake of major search engine updates that overturned traditional SEO techniques: Gone is the need for repetitive texts great for ranking but eye-wateringly dull to the human eye. Now content is king (again – it has been said before). 

Read the full blog post here. 

Filed under content marketing copy writing how to create better content digital content digital marketing

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How to write a creative brief?

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For marketing agencies and their clients, an effective creative brief is essential if you want to get things right the first time.  

Whether charged with designing a new website, developing an iPhone app or creating a multichannel marketing campaign – the creative brief must align client and agency expectations.  This helps creative teams conceptualise ideas that achieve client business objectives and satisfy user needs.

What should be in a creative brief?

The creative brief needs to consist of the following elements…

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Filed under How to write a creative brief marketing agency tips What should be in a creative brief? best practice for writing a creative brief

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Mother’s Day Card workshop with Helen & Douglas House guests

Last Friday, Jenny and Holly from Obergine had a great afternoon with some of the Helen & Douglas House guests. They were involved in running a fun and informative workshop on how to create a photography collage using Picasa and how to stay safe online.  Helen & Douglas House is a hospice provides respite care to children and young adults suffering from life-limiting conditions.

Holly and Jenny from Obergine were welcomed with a warm invitation on arrival at Douglas House where they met the caretakers, guests and parents before being taken to the play room area to take a part in the workshop. 

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Filed under Helen and Douglas House digital workshop charity digital marketing Obergine